逆境管理:品牌与COVID-19

Q2 Business, Management and Accounting

Vikalpa Pub Date : 2022-06-01 DOI:10.1177/02560909221105937

Anirban Cahakraborty, S. Arora

{"title":"逆境管理:品牌与COVID-19","authors":"Anirban Cahakraborty, S. Arora","doi":"10.1177/02560909221105937","DOIUrl":null,"url":null,"abstract":"VIKALPA • VOLUME 47 • ISSUE 2 • APRIL-JUNE 2022 Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-NonCommercial 4.0 License (http://www.creativecommons.org/licenses/by-nc/4.0/) which permits non-Commercial use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access pages (https://us.sagepub. com/en-us/nam/open-access-at-sage). Managing Adversity: Brands and COVID-19","PeriodicalId":35878,"journal":{"name":"Vikalpa","volume":"122 1","pages":"106 - 115"},"PeriodicalIF":0.0000,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Managing Adversity: Brands and COVID-19\",\"authors\":\"Anirban Cahakraborty, S. Arora\",\"doi\":\"10.1177/02560909221105937\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"VIKALPA • VOLUME 47 • ISSUE 2 • APRIL-JUNE 2022 Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-NonCommercial 4.0 License (http://www.creativecommons.org/licenses/by-nc/4.0/) which permits non-Commercial use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access pages (https://us.sagepub. com/en-us/nam/open-access-at-sage). Managing Adversity: Brands and COVID-19\",\"PeriodicalId\":35878,\"journal\":{\"name\":\"Vikalpa\",\"volume\":\"122 1\",\"pages\":\"106 - 115\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2022-06-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Vikalpa\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1177/02560909221105937\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"Business, Management and Accounting\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Vikalpa","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1177/02560909221105937","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"Business, Management and Accounting","Score":null,"Total":0}

引用次数: 0

摘要

VIKALPA•VOLUME 47•ISSUE 2•2022年4月- 6月知识共享非商业CC BY-NC:本文根据知识共享署名-非商业4.0许可(http://www.creativecommons.org/licenses/by-nc/4.0/)的条款发布，该许可允许非商业用途，复制和分发作品，无需进一步许可，前提是原始作品的归属与SAGE和开放获取页面(https://us.sagepub)上指定的相同。com/en-us/nam/open-access-at-sage)。逆境管理:品牌与COVID-19

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

Managing Adversity: Brands and COVID-19

VIKALPA • VOLUME 47 • ISSUE 2 • APRIL-JUNE 2022 Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-NonCommercial 4.0 License (http://www.creativecommons.org/licenses/by-nc/4.0/) which permits non-Commercial use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access pages (https://us.sagepub. com/en-us/nam/open-access-at-sage). Managing Adversity: Brands and COVID-19

求助全文

通过发布文献求助，成功后即可免费获取论文全文。去求助

来源期刊

Vikalpa Business, Management and Accounting-Business, Management and Accounting (all)

CiteScore

1.80

自引率

0.00%

发文量

审稿时长

10 weeks