文化创意产品满意度的属性探究——以故宫博物院为例

IF 1.3 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of China Tourism Research Pub Date : 2022-01-20 DOI:10.1080/19388160.2021.2025184

Nelson K. F. Tsang, Mengdi Zhu, W. Au

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引用次数: 3

摘要

摘要本研究旨在探讨文化创意产品属性与顾客满意度之间的关系。本研究以故宫博物院263位文化创意产品购买者的在线调查数据为基础，基于Kano模型，明确了五种不同文化创意产品属性(即实用性、时效性、创意性、原创性和文化性)对顾客满意度的影响。结果表明，五种产品属性对顾客满意度的作用因产品类型而异。并对文化创意产品的设计与开发提出了建议与对策。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Investigating the Attributes of Cultural Creative Product Satisfaction - the Case of the Palace Museum

ABSTRACT The purpose of this study was to gain insights into the relationship between cultural creative product attributes and customer satisfaction. Using online survey data from 263 cultural creative product buyers in The Palace Museum, this study clarified the role of five different cultural creative product attributes (i.e., utility, fashionability, creativity, originality, and culture) on customer satisfaction based on the Kano model. The results indicated that the role of five product attributes on customer satisfaction varied across product types. Suggestions and countermeasures for the design and development of cultural creative products are also provided.

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来源期刊

Journal of China Tourism Research HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

4.00

自引率

10.50%

发文量

期刊介绍： Journal of China Tourism Research (JCTR) is the official journal of the International Association of China Tourism Studies (IACTS) and is now indexed in the Emerging Sources Citation Index (ESCI)! JCTR is a truly international journal that publishes the latest research on tourism (all articles printed in English with Chinese abstracts) that relates to China and the Chinese. It provides a rich forum for exchange of fresh information and ideas among academics and practitioners; fosters and enhances cutting-edge research activities that advance the knowledge of tourism; and discusses the relevance of tourism to Chinese society. The journal encourages interdisciplinary scholarship and commentaries, aims at the highest intellectual level, and only publishes manuscripts that make significant contributions to the subject areas.