A. Duche-Pérez, Cintya Yadira Vera-Revilla, Anthony Rolando Medina Rivas Plata, O. Gutiérrez-Aguilar, Manuel Edmundo Hillpa-Zuñiga, Antonio Miguel Escobar Juárez
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Agenda Setting in Social Networks and the Media during Presidential Elections
This article examines the role of social media and journalistic media in presidential electoral processes. A systematic review of scientific articles published from 2012 to 2022 was conducted. The results indicate that the media has a significant influence on public perception and the political agenda during election campaigns. Furthermore, the importance of evaluating political leaders in the voters' decision-making process is emphasized. In summary, the article provides valuable insights into how the media can shape the narrative and public opinion during presidential elections.
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