Flipping the Business Classroom: Benefits and Challenges

This study aims to explore the benefits and challenges in implementing the flipped classroom model in business education. Empirical analysis of the views of 346 teachers engaged in delivering courses in different business schools in India reveals student convenience, augmented learning, improved performance and feedback, personalized attention and enhanced interaction, better review, and optimum utilization of class time as the major benefits of this model. The study also establishes absence of prerequisites, dilution of teacher influence, sustenance of model, and selective flipping as the significant challenges in the effective implementation of this model.