论定价策略

Yang Hui
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引用次数: 36

摘要

本文运用定价理论对当前市场高价现象形成的原因进行了探讨和分析。指出销售者的定价应以消费者为对象,价格决策应以消费者的接受程度为基础。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
On Pricing Strategy
The cause of formation of high price phenomenon in the current market has been discussed and anal sized in this paper by use of the pricing theory. It is pointed that the seller's pricing should be targeted to its consumers, and the price decision should be made on the base of consumers acceptance.
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来源期刊
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2579
期刊介绍: The Journal of Capital University of Economics and Business is an academic journal sponsored by Capital University of Economics and Business, mainly publishing original research papers, reviews, and commentaries in this field. Founded in 1999, the magazine has been included in famous databases such as CSSCI South University Journal (including the expanded version), Peking University Journal (China Humanities and Social Sciences Journal), and is one of the national key academic journals under the charge of Beijing Municipal Commission of Education. Main columns: Theoretical Overview, Financial Insurance, Fiscal Taxation, Business Administration, Human Resource Management, Labor Economics, Industrial Economics, Finance and Accounting.
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