MUSEALIZATION IN THE SYSTEM OF SENSES OF CULTURAL MEMORY

The article is divided to the problems related to the studying the phenomenon of the museum and its place in the socio-cultural space. The museum is one of the fundamental socio-cultural institutions that designed to present, preserve and distribute cultural, historical and artistic values. There are the museums that should determine what is a cultural value that is a worthy representation of national and universal cultural codes. The development of museums demonstrates their ability to transform reality in a special way, namely, to endow reality with specific properties in relation to the cultural memorial value of their authentic representatives. Modern museology defines such a process as museumization, which transforms reality into “cultural meta-reality”. The author refers to the researching museological conception of Z. Z. Stransky, one of the founders of modern museology. The concepts introduced by Stransky to studying the museum as a cultural institution, despite their debatable in special literature, are an effective tool for understanding museumness as a characteristic of individual human existence. To solve this problem, Stranskyi proposes several new scientific concepts – “cultural meta-reality”. “musealization”, “museum development of reality”, “musealite”. It can be argued that every person can potentially act as a “museum”. Some objects surrounding a person can lose their everyday meaning, transforming into “museum objects” and they are acquiring new value and status. Nowadays the museum is transformed from exclusively a repository of memory into a special space aimed to determining orientations to Future.