武装在军队:防弹少年团粉丝成功合作“黑人的命也是命”的案例研究

S. Park, Nicole K. Santero, Blair Kaneshiro, Jin Ha Lee
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引用次数: 20

摘要

乐迷策略性地支持他们的艺人。他们的集体努力也可以扩展到社会事业:例如,在2020年,音乐团体bts的粉丝团army成功组织了# matchammillion活动,筹集了100多万美元来支持“黑人的命也是命”。为了更好地理解粉丝们在不相关的社交目标上取得合作成功的因素,我们进行了一项调查,重点是army对自己的粉丝圈和社交努力的看法。大多数army将粉丝圈视为一个由支柱账户组成的松散社区。他们彼此信任,团队构成高,中介了中立心理安全与高效能之间的关系。受访者将他们在“百万配对”中的成功归功于共同的价值观、良好的团队合作和成熟的基础设施。我们的研究结果阐明了影响ARMY合作成功的背景因素,并强调了可以应用于研究其他领域及其合作努力的主题。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Armed in ARMY: A Case Study of How BTS Fans Successfully Collaborated to #MatchAMillion for Black Lives Matter
Music fans strategically support their artists. Their collective efforts can extend to social causes as well: In 2020 for example, ARMY—the fandom of the music group BTS—successfully organized the #MatchAMillion campaign to raise over one million USD to support Black Lives Matter. To better understand factors of fandoms’ collaborative success for arguably unrelated social goals, we conducted a survey focusing on ARMYs’ perceptions of their fandom and their social effort. Most ARMYs viewed the fandom as a community, loosely structured with pillar accounts. They reported trust in each other as well as high team composition, which mediated the relationship between their neutral psychological safety and high efficacy. Respondents attributed their success in #MatchAMillion to shared values, good teamwork, and established infrastructure. Our findings elucidate contextual factors that contribute to ARMY’s collaborative success and highlight themes that may be applied to studying other fandoms and their collaborative efforts.
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