处理广告和新闻的情感

Q1 Social Sciences

Journalism & communication monographs Pub Date : 2023-05-08 DOI:10.1177/15226379231167136

E. Thorson

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引用次数: 0

摘要

我分析人们对广告和新闻的反应中情感的作用。用脑电波测量自我报告的情绪，广告引起的情绪效价和强度的作用证明了它们在广告说服中的重要作用。对广告的情绪反应是很好的理论，通过进化机制来接近或避免刺激，以最大限度地提高生存。对新闻报道的反应也可以类似地理论化，以表明在新闻消费过程中，监控是如何受到感知重要性和消极情绪的影响的。我认为，当情绪的作用得到更好的理解时，对新闻处理的理解就会增加。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Emotion in Processing Advertising and News

I analyze work on the role of emotion in how people respond to advertising and news. Measuring emotion with brain waves to self-report, the role of valence and intensity of emotion engendered by ads demonstrates their important role in how ads persuade. Emotional response to ads is well theorized by the evolution of mechanisms evolved to approach or avoid stimuli to maximize survival. Response to news stories can be similarly theorized to suggest how surveillance is influenced by perceived importance and negative emotions registered during news consumption. I posit that increased understanding of news processing will follow when emotion’s role becomes better understood.

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来源期刊

Journalism & communication monographs Social Sciences-Communication

CiteScore

1.40

自引率

0.00%

发文量