影响马来西亚千禧一代和x一代采用移动支付系统的因素

Haslindar Ibrahim, Afizar Amir, Deepaa Darshanie Lim Arumugan
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引用次数: 0

摘要

本研究通过应用理性行为理论(TRA)、计划行为理论(TPB)、技术接受模型(TAM)和技术接受和使用统一理论(UTAUT),调查影响马来西亚千禧一代和X一代采用移动支付系统的因素。该在线问卷收集了103名受访者的数据。通过回归分析,发现努力期望和社会影响对马来西亚千禧一代和X一代采用移动支付系统具有重要意义。相比之下,绩效预期、感知风险和感知成本是不显著的。该研究提高了对马来西亚千禧一代和X一代对移动支付系统的看法的理解。在研究的最后,提供了一些建议,以提高马来西亚千禧一代和X一代对移动支付系统的使用。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
FACTORS AFFECTING THE ADOPTION OF MOBILE PAYMENT SYSTEM AMONG MILLENNIALS AND GENERATION X IN MALAYSIA
This study investigates factors affecting the adoption of mobile payment systems among Millennials and Generation X in Malaysia by applying the Theory of Reasoned Action (TRA), the Theory of Planned Behaviour (TPB), the Technology Acceptance Model (TAM), and the Unified Theory of Acceptance and Use of Technology (UTAUT). The online questionnaire was conducted to collect data from 103 respondents. By using the regression analysis, the findings show that effort expectation and social influence are significant to adopting a mobile payment system among Millennials and Generation X in Malaysia. In contrast, performance expectations, perceived risk, and perceived cost are insignificant. The study has improved the understanding of Millennial and Generation X’s perception on mobile payment systems in Malaysia. Some recommendation to enhance the usage of mobile payment system among the Millennials and Generation X in Malaysia is provided at the end of the study.
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