消费者在选择面包和烘焙产品时的偏好的市场营销研究

Khleboproducty Pub Date : 2021-01-01 DOI:10.32462/0235-2508-2021-30-7-54-57

V. A. Tkachenko, V. V. Oorjak, Yu. V. Bondarenko, N. V. Labutina, confectioners

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引用次数: 1

摘要

本文介绍了营销研究的结果，旨在确定顾客在选择面包和烘焙产品时的偏好。确定:购买烘焙产品的频率，取决于年龄，一次购买烘焙食品的数量，购买地点，分析客户选择面包类型时的偏好等。受访者对冷冻半成品的高度准备感兴趣。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Marketing research of consumer preferences in choosing bread and bakery products

The article presents the results of marketing research aimed at identifying customer preferences when choosing bread and bakery products. Determined: the frequency of buying bakery products, depending on age, the number of baked goods purchased at one time, the place of purchase, analysis of customer preferences when choosing the type of bread, etc. The respondents» interest in frozen semi-finished products of a high degree of readiness was revealed.

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Khleboproducty

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