从拥有到共享:基于媒介素养能力的共享消费持续使用意愿研究——基于感知价值和可靠性的中介效应

IF 2.1 4区 管理学 Q3 BUSINESS
Miyeon Choi, Zehao Liu, Hyung-Ju Lee
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From Owned to Shared, a Study on the Intention of Continuous Use of Shared Consumption according to the Media Literacy Capabilities: Focusing on the Mediating Effect of Perceived Value and Reliability
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来源期刊
CiteScore
4.20
自引率
12.00%
发文量
25
期刊介绍: The ARF is the preeminent professional organization in the field of advertising, market and media research. Its combined membership represents more than 325 advertisers, advertising agencies, research firms, media companies, educational institutions and international organizations. Founded in 1936 by the Association of National Advertisers and the American Association of Advertising Agencies, the ARF leads key industry learning initiatives that increase the contribution of research to better marketing, more effective advertising and profitable organic growth. The principal mission of The ARF is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications.
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