美食目的地品牌资产的前因:对美食体验、动机和目的地满意度的考察

IF 16.4 1区化学 Q1 CHEMISTRY, MULTIDISCIPLINARY

Accounts of Chemical Research Pub Date : 2022-09-22 DOI:10.30519/ahtr.1009968

Davut Kodaş, Ç. H. Özel

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引用次数: 2

摘要

本文旨在检验美食体验、动机、目的地满意度和美食目的地品牌资产之间的关系。数据(n:600)来自2018年3月、4月至5月访问加济安泰普的国内游客。进行了测量美食体验的量表开发和目的地品牌资产的量表适应过程。用结构方程模型检验了各变量之间的关系。根据研究结果，除了H5和H8，所有假设在研究模型中都是显著的。在研究的最后，为旅游提供者和目的地营销人员以及管理者提供了重要的理论和管理意义。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Antecedents of Gastronomy Destination Brand Equity: An Examination of Gastronomy Experience, Motivation, and Destination Satisfaction

This paper aims to test the relationships among gastronomic experience, motivation, destination satisfaction, and gastronomy destination brand equity. Data (n:600) was gathered from domestic visitors visiting Gaziantep in March, April to May 2018. Scale development to measure gastronomy experiences and scale adaptation process of destination brand equity were carried out. The relationships among the variables were examined with structural equation modeling. According to the findings, except H5 and H8, all hypotheses are significant in the research model. At the end of the study, significant theoretical and managerial implications were provided for the tourism providers and destination marketers, and managers.

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来源期刊

Accounts of Chemical Research 化学-化学综合

CiteScore

31.40

自引率

1.10%

发文量

312

审稿时长

2 months

期刊介绍： Accounts of Chemical Research presents short, concise and critical articles offering easy-to-read overviews of basic research and applications in all areas of chemistry and biochemistry. These short reviews focus on research from the author’s own laboratory and are designed to teach the reader about a research project. In addition, Accounts of Chemical Research publishes commentaries that give an informed opinion on a current research problem. Special Issues online are devoted to a single topic of unusual activity and significance. Accounts of Chemical Research replaces the traditional article abstract with an article "Conspectus." These entries synopsize the research affording the reader a closer look at the content and significance of an article. Through this provision of a more detailed description of the article contents, the Conspectus enhances the article's discoverability by search engines and the exposure for the research.