The Muhammad cartoon controversy in New Zealand newspapers

This study examines the construction of the controversy surrounding the cartoons of the Prophet Muhammad, as it appeared in three New Zealand newspapers and discursively identifies how three New Zealand newspapers framed Islam and Muslims from an Orientalist perception. This study argues that these newspapers framed the issue of Muhammad cartoon controversial image in a way that reinforces the notion of a clash of culture between Islam and ‘the West’ and identified that Islam is a threat to the civilization. The metaphors employed, the visual texts incorporated, the terminologies they imposed appear to dehumanize Islam and Muslims, which also violates the philosophical stand of the freedom of expression. The news frame that these newspapers adopted in covering the controversial cartoon issue also supports an elite political agenda without respecting the religious norms of a minority group. However, the dehumanization of Islam and Orientalist perception of clash of cultures were mostly absent in their editorials. Therefore, the news frame conflicts with editorials’ construction of the issue in most cases. Furthermore, while one newspaper’s editorials dehumanized Islam and Muslims by espousing Orientalist perception of clash of cultures, the other two played a constructive role towards Islam and Muslims.