出版协会与气候行动的驱动因素和障碍

Rachel Martin, M. Kolman, Domenico La Magna, Quentin Deschandelliers
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摘要

气候变化在国家、欧洲和国际层面都是一个日益紧迫的问题。2021年,欧盟承诺到2050年成为首个碳中和地区,到2030年将温室气体排放量减少55%。在图书行业,出版协会是促进环境可持续性的主要行动者之一。它们在欧洲一级由欧洲出版商联合会(FEP)代表。本文侧重于出版部门气候行动的驱动因素和机会,分析了在2022年5月进行的一系列采访中来自几位欧洲出版协会高级代表的回应。采访揭示了欧洲出版协会之间的不同方法,一些出版协会积极解决这个问题(推动方法),而一些出版协会的成员尚未认识到气候变化是一个优先问题(拉动方法)。总的来说,出版协会很好地吸引了各自的成员。本文的最后一部分提出了出版协会可以采取的一些行动,以帮助其成员解决可持续性问题。首先,为了促进讨论,FEP或国际出版商协会等区域或国际组织可以提供支持,以构建更广泛的背景。其次,出版部门所有与气候相关的行动都应该是具体的,比如实施碳计算器或重新构想一个更环保的书展。最后,文章强调了在这个问题上不采取立场的协会的声誉风险,以及来自媒体和监管环境的越来越大的压力,并建议采取更一致的方法和沟通策略。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Publishing Associations and Drivers and Barriers for Climate Action
Climate change is an increasingly urgent matter at the national, European, and international levels. In 2021, the European Union pledged to become the first carbon-neutral region by 2050 and to reduce its greenhouse gas emissions by 55 per cent by 2030. In the book industry, publishing associations are one of the main actors in fostering environmental sustainability. They are represented at the European level by the Federation of European Publishers (FEP). This paper focuses on drivers and opportunities for action on climate within the publishing sector, analysing responses from several senior European publishing association representatives during a series of interviews conducted in May 2022. The interviews revealed differing approaches between European publishing associations that were proactively addressing the topic (push approach) and those whose membership had yet to recognize climate change as a priority issue (pull approach). Overall, publishing associations are well positioned to engage their respective members. The final part of this article suggests some actions that publishing associations could take to help their members to address sustainability. First, to facilitate discussion, regional or international organizations such as FEP or the International Publishers Association could provide support to frame the wider context. Secondly, all climate-related actions in the publishing sector should be concrete, such as implementing carbon calculators or reimagining a more eco-friendly book fair. Finally, the article emphasizes the reputational risk for associations that do not take a position on the issue, and the increasing pressure that could come from the media and the regulatory environment, and suggests a more consistent approach and communication strategy.
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