{"title":"媒体创业项目:新兴的同构模式","authors":"Amy Sindik, Geoffrey M. Graybeal","doi":"10.1080/14241277.2017.1279617","DOIUrl":null,"url":null,"abstract":"ABSTRACT This study examines if the area of media entrepreneurship education has developed similarities as a way to build legitimacy. This study uses institutional isomorphism to examine the likelihood, and reasons, that similarities may be emerging from separate media entrepreneurship programs. This study conducts in-depth, open-ended telephone interviews with program heads of media entrepreneurship programs across the United States. Overall, the interviews indicated isomorphic practices are emerging from media entrepreneurship programs, with the programs displaying similar coercive, normative and mimetic processes in the attempt to legitimize the emerging area of media entrepreneurship. The findings indicate that isomorphism has emerged within media entrepreneurship programs, and that media entrepreneurship is becoming a legitimized “industry” within media management and economics and journalism fields.","PeriodicalId":45531,"journal":{"name":"JMM-International Journal on Media Management","volume":"90 1","pages":"55 - 76"},"PeriodicalIF":0.8000,"publicationDate":"2017-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"7","resultStr":"{\"title\":\"Media Entrepreneurship Programs: Emerging Isomorphic Patterns\",\"authors\":\"Amy Sindik, Geoffrey M. Graybeal\",\"doi\":\"10.1080/14241277.2017.1279617\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"ABSTRACT This study examines if the area of media entrepreneurship education has developed similarities as a way to build legitimacy. This study uses institutional isomorphism to examine the likelihood, and reasons, that similarities may be emerging from separate media entrepreneurship programs. This study conducts in-depth, open-ended telephone interviews with program heads of media entrepreneurship programs across the United States. Overall, the interviews indicated isomorphic practices are emerging from media entrepreneurship programs, with the programs displaying similar coercive, normative and mimetic processes in the attempt to legitimize the emerging area of media entrepreneurship. The findings indicate that isomorphism has emerged within media entrepreneurship programs, and that media entrepreneurship is becoming a legitimized “industry” within media management and economics and journalism fields.\",\"PeriodicalId\":45531,\"journal\":{\"name\":\"JMM-International Journal on Media Management\",\"volume\":\"90 1\",\"pages\":\"55 - 76\"},\"PeriodicalIF\":0.8000,\"publicationDate\":\"2017-01-02\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"7\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"JMM-International Journal on Media Management\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1080/14241277.2017.1279617\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"COMMUNICATION\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"JMM-International Journal on Media Management","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/14241277.2017.1279617","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"COMMUNICATION","Score":null,"Total":0}
Media Entrepreneurship Programs: Emerging Isomorphic Patterns
ABSTRACT This study examines if the area of media entrepreneurship education has developed similarities as a way to build legitimacy. This study uses institutional isomorphism to examine the likelihood, and reasons, that similarities may be emerging from separate media entrepreneurship programs. This study conducts in-depth, open-ended telephone interviews with program heads of media entrepreneurship programs across the United States. Overall, the interviews indicated isomorphic practices are emerging from media entrepreneurship programs, with the programs displaying similar coercive, normative and mimetic processes in the attempt to legitimize the emerging area of media entrepreneurship. The findings indicate that isomorphism has emerged within media entrepreneurship programs, and that media entrepreneurship is becoming a legitimized “industry” within media management and economics and journalism fields.