媒体创业项目:新兴的同构模式

IF 0.8 Q3 COMMUNICATION
Amy Sindik, Geoffrey M. Graybeal
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引用次数: 7

摘要

摘要:本研究考察了媒体创业教育领域是否发展出了相似之处,作为一种建立合法性的方式。本研究使用制度同构来检验不同媒体创业项目出现相似性的可能性和原因。本研究对美国各地的媒体创业项目负责人进行了深入的开放式电话采访。总的来说,采访表明,同构的做法正在从媒体创业项目中出现,这些项目显示出类似的强制性、规范性和模仿过程,试图使新兴的媒体创业领域合法化。研究结果表明,同构现象已经出现在媒体创业项目中,媒体创业正在成为媒体管理、经济学和新闻领域的一个合法的“行业”。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Media Entrepreneurship Programs: Emerging Isomorphic Patterns
ABSTRACT This study examines if the area of media entrepreneurship education has developed similarities as a way to build legitimacy. This study uses institutional isomorphism to examine the likelihood, and reasons, that similarities may be emerging from separate media entrepreneurship programs. This study conducts in-depth, open-ended telephone interviews with program heads of media entrepreneurship programs across the United States. Overall, the interviews indicated isomorphic practices are emerging from media entrepreneurship programs, with the programs displaying similar coercive, normative and mimetic processes in the attempt to legitimize the emerging area of media entrepreneurship. The findings indicate that isomorphism has emerged within media entrepreneurship programs, and that media entrepreneurship is becoming a legitimized “industry” within media management and economics and journalism fields.
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来源期刊
CiteScore
3.10
自引率
5.30%
发文量
12
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