Facebook的商业价值:来自发展中国家的多重案例研究

IF 2.4 Q2 INFORMATION SCIENCE & LIBRARY SCIENCE
Ashir Ahmed, Mubasher Ibrahim
{"title":"Facebook的商业价值:来自发展中国家的多重案例研究","authors":"Ashir Ahmed, Mubasher Ibrahim","doi":"10.17705/1PAIS.08403","DOIUrl":null,"url":null,"abstract":"Social media applications such as Facebook, Twitter and Instagram are used by firms to create business value. Small companies, generally referred as small to medium sized enterprises (SME) are predominantly interested in using these applications because of the low cost associated with their usage, low barriers to participation as low level of IT-skills required to use them. SMEs can use social media for a variety of tasks such as marketing, community building and customer relationship management. This study examines the use of Facebook among SMEs in a developing country and aims to extend the existing understanding of how SMEs create business value by using Facebook. A multiple case study approach is used as a research methodology involving five SMEs from Pakistan. In depth interviews were conducted with the key informants of these SMEs to find out why they are using Facebooks and what business value has been created from such usage. It is anticipated that the findings presented in this study will foster an understanding of the business value that can be derived from Facebook by SMEs, especially in the case of developing countries like Pakistan","PeriodicalId":43480,"journal":{"name":"Pacific Asia Journal of the Association for Information Systems","volume":null,"pages":null},"PeriodicalIF":2.4000,"publicationDate":"2017-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"8","resultStr":"{\"title\":\"Business Value of Facebook: A Multiple Case Study from a Developing Country\",\"authors\":\"Ashir Ahmed, Mubasher Ibrahim\",\"doi\":\"10.17705/1PAIS.08403\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Social media applications such as Facebook, Twitter and Instagram are used by firms to create business value. Small companies, generally referred as small to medium sized enterprises (SME) are predominantly interested in using these applications because of the low cost associated with their usage, low barriers to participation as low level of IT-skills required to use them. SMEs can use social media for a variety of tasks such as marketing, community building and customer relationship management. This study examines the use of Facebook among SMEs in a developing country and aims to extend the existing understanding of how SMEs create business value by using Facebook. A multiple case study approach is used as a research methodology involving five SMEs from Pakistan. In depth interviews were conducted with the key informants of these SMEs to find out why they are using Facebooks and what business value has been created from such usage. It is anticipated that the findings presented in this study will foster an understanding of the business value that can be derived from Facebook by SMEs, especially in the case of developing countries like Pakistan\",\"PeriodicalId\":43480,\"journal\":{\"name\":\"Pacific Asia Journal of the Association for Information Systems\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":2.4000,\"publicationDate\":\"2017-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"8\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Pacific Asia Journal of the Association for Information Systems\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.17705/1PAIS.08403\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"INFORMATION SCIENCE & LIBRARY SCIENCE\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Pacific Asia Journal of the Association for Information Systems","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.17705/1PAIS.08403","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"INFORMATION SCIENCE & LIBRARY SCIENCE","Score":null,"Total":0}
引用次数: 8

摘要

Facebook、Twitter和Instagram等社交媒体应用被公司用来创造商业价值。小型公司,通常被称为中小型企业(SME),主要对使用这些应用程序感兴趣,因为与它们相关的使用成本低,参与的障碍低,使用它们所需的it技能水平低。中小企业可以利用社交媒体完成各种任务,如营销、社区建设和客户关系管理。本研究考察了一个发展中国家中小企业对Facebook的使用情况,旨在扩展对中小企业如何通过使用Facebook创造商业价值的现有理解。采用多案例研究方法作为研究方法,涉及来自巴基斯坦的五家中小企业。我们对这些中小企业的主要线人进行了深入的访谈,以了解他们为什么使用facebook,以及这种使用创造了什么商业价值。预计本研究中的发现将促进中小企业对Facebook商业价值的理解,特别是在巴基斯坦等发展中国家
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Business Value of Facebook: A Multiple Case Study from a Developing Country
Social media applications such as Facebook, Twitter and Instagram are used by firms to create business value. Small companies, generally referred as small to medium sized enterprises (SME) are predominantly interested in using these applications because of the low cost associated with their usage, low barriers to participation as low level of IT-skills required to use them. SMEs can use social media for a variety of tasks such as marketing, community building and customer relationship management. This study examines the use of Facebook among SMEs in a developing country and aims to extend the existing understanding of how SMEs create business value by using Facebook. A multiple case study approach is used as a research methodology involving five SMEs from Pakistan. In depth interviews were conducted with the key informants of these SMEs to find out why they are using Facebooks and what business value has been created from such usage. It is anticipated that the findings presented in this study will foster an understanding of the business value that can be derived from Facebook by SMEs, especially in the case of developing countries like Pakistan
求助全文
通过发布文献求助,成功后即可免费获取论文全文。 去求助
来源期刊
CiteScore
4.10
自引率
33.30%
发文量
0
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
copy
已复制链接
快去分享给好友吧!
我知道了
右上角分享
点击右上角分享
0
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术官方微信