沟通企业社会责任的数字和传统工具

Gianpaolo Tomaselli, Monia Melia, Lalit Garg, Vipul Gupta, Peter Xuereb, S. Buttigieg
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引用次数: 0

摘要

本文通过文献综述来了解企业社会责任传播的现状。作者不仅分析了企业社会责任传播的重要性,而且回顾了文献中关于企业社会责任传播所采用的数字和传统工具。接下来是关于当今企业如何更加意识到与利益相关者沟通企业社会责任的重要性的讨论。此外,文献综述试图调查企业如何以互补的方式实施数字和传统工具,以实现其企业社会责任传播战略。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Digital and Traditional Tools for Communicating Corporate Social Responsibility
This paper reviews the literature to understand the current state of Corporate Social Responsibility (CSR) communication. The authors analyze not only the importance of CSR communication for businesses but also review the literature that deals with both digital and traditional tools adopted for CSR communication. This is followed by a discussion on how today's businesses are more aware of the importance of communicating CSR to their stakeholders. Furthermore, the literature review attempts to investigate how businesses are implementing both digital and traditional tools in a complementary way for their CSR communication strategy.
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