之前的智能酒店访问体验和个人创新对未来的访问意愿至关重要吗?

IF 1.3 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of China Tourism Research Pub Date : 2022-04-17 DOI:10.1080/19388160.2022.2064381

Huijun Yang, Hanqun Song, C. Cheung, Jieqi Guan

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引用次数: 6

摘要

摘要本研究探讨了消费者对智能酒店技术设施(TA)的感知与消费者对智能酒店的访问意愿之间的关系。通过技术接受模型(TAM)检验了这种关系的中介作用。研究还考察了之前的智能酒店访问体验和个人创新是否可以调节这种关系。该公司对617名中国消费者进行了在线调查。结构方程模型和PROCESS的实证结果表明，先前参观经历具有调节作用，而PI不具有调节作用。这项研究为利用消费者忠诚度提供了进一步的启示。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Are Prior Smart Hotel Visiting Experience and Personal Innovativeness Critical to Future Visit Intention?

ABSTRACT This study explores the relationship between consumer perception of smart hotel technology amenities (TA) and consumer visit intention to smart hotels. The mediating role in this relationship is examined by technology acceptance model (TAM). The study also examines whether prior smart hotel visiting experience and personal innovativeness can moderate this relationship. An online survey was carried out with 617 Chinese consumers. Empirical results of structural equation modeling and PROCESS show that prior visiting experience has a moderating effect but PI is not shown to have any moderating effect. This study offers further implications to capitalize on consumer loyalty.

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来源期刊

Journal of China Tourism Research HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

4.00

自引率

10.50%

发文量

期刊介绍： Journal of China Tourism Research (JCTR) is the official journal of the International Association of China Tourism Studies (IACTS) and is now indexed in the Emerging Sources Citation Index (ESCI)! JCTR is a truly international journal that publishes the latest research on tourism (all articles printed in English with Chinese abstracts) that relates to China and the Chinese. It provides a rich forum for exchange of fresh information and ideas among academics and practitioners; fosters and enhances cutting-edge research activities that advance the knowledge of tourism; and discusses the relevance of tourism to Chinese society. The journal encourages interdisciplinary scholarship and commentaries, aims at the highest intellectual level, and only publishes manuscripts that make significant contributions to the subject areas.