营销传播典范的家庭经验

IF 0.9 3区 哲学 Q3 COMMUNICATION
C. Vardeman, Erin E. Schauster
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引用次数: 1

摘要

营销传播管理者不断面临着需要道德思考的困境。为了更好地理解道德,媒介伦理学家运用道德心理学理论来理解媒介模范的人格特征和道德发展,媒介模范虽然不完美,但却为他人树立了道德榜样。道德心理学理论还为理解道德典范如何发展道德意识和道德想象以及社会经验(如童年时期的家庭经历)如何影响道德提供了一个框架。目前的研究使用了13位营销传播主管的生活故事访谈数据,他们被认为是媒体的典范,以确定童年家庭经历如何影响他们晚年的道德。参与者表示,父母是道德榜样,教会他们爱和同情,这些早期生活经历对他们产生了持久的影响,包括对他们对待商业的同理心,以及因此而考虑导致道德冲突和后果的差异的能力。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Familial Experiences of Exemplars in Marketing Communication
ABSTRACT Marketing communication executives are continuously confronted with dilemmas requiring moral deliberation. To better understand morality, media ethicists have applied moral psychology theory to understand the personality traits and moral development of media exemplars who, while not perfect, set an ethical example for others. Moral psychology theory also provides a framework for understanding how moral exemplars develop moral awareness and moral imagination and how social experiences, such as familial experiences during childhood, impact morality. The current study uses life story interview data with thirteen marketing communication executives who are considered exemplars in media to determine how childhood familial experiences have impacted their later-in-life morality. Participants suggested that parents served as moral role models, teaching them about love and compassion, and that these early-life experiences had a lasting influence, including on their empathetic approach to business and, therefore, ability to consider the differences that lead to moral conflicts and consequences.
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来源期刊
CiteScore
2.10
自引率
15.80%
发文量
27
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