Nazwy i logotypy stowarzyszeń i innych organizacji działających na rzecz g/Głuchych

The article presents an analysis of the names and logotypes of companies, associations and other organiza-tions operating for the benefit of the d/Deaf in Poland. The analysis concerns the relationship between the name (its meaning) and the way of identifying the community of d/Deaf people. The description covers both the names and graphic elements, and their symbolism, which are present in the logotypes. The findings of cognitive methodology are used to read the correlation between the name, its logotype and the values identi-fied with the d/Deaf. The analysis covers 50 social chrematonims and logotypes of institutions from Poland who promote their activities on the Facebook social network or on Polish websites. The material collected allows one to notice that the most common way of identification with the d/Deaf community is the use of meanings and symbols of Polish Sign Language (PJM), which is one of the most important values creating the image of the Deaf as a linguistic and cultural minority.