体验经济在农业产品设计中的原则

IF 1.9 4区经济学 Q2 AGRICULTURAL ECONOMICS & POLICY

Agricultural Economics-Zemedelska Ekonomika Pub Date : 2020-04-29 DOI:10.17221/209/2019-AGRICECON

A. Sieczko, A. Parzonko, Wioletta Bieńkowska-Gołasa

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引用次数: 4

摘要

采取旨在创造有吸引力的农业产品的行动有助于乡村旅游的发展。本研究的主要目的是提出关于体验经济的假设及其在开发农业旅游产品中的可能应用的思考。实证研究采用基于标准化问卷的诊断性调查方法。研究结果表明，波兰农业旅游农场的业主在关注其产品的物质组成部分时，也应该认识到为客户设计难忘体验的必要性。

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Principles of the experience economy in designing an agritourism product

Taking action aimed at creating an attractive agritourism product contributes to the development of rural tourism. The main purpose of this study is to present reflections regarding the assumptions of the experience economy and their possible application in developing an agritourism product. The conducted empirical research involved a diagnostic survey method based on a standardized questionnaire. The study results show that the owners of Polish agritourism farms, when focusing on the material components of their offer, should also recognize the need to design memorable experiences for their clients.

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来源期刊

Agricultural Economics-Zemedelska Ekonomika Agricultural Economics & Policy-

CiteScore

4.30

自引率

4.50%

发文量

审稿时长

30 weeks

期刊介绍： An international peer-reviewed journal published under the auspices of the Czech Academy of Agricultural Sciences and financed by the Ministry of Agriculture of the Czech Republic. Published since 1954 (by 1999 under the title Zemědělská ekonomika).Thematic scope: original scientific papers dealing with agricultural subjects from the sphere of economics, management, informatics, ecology, social economy and sociology. Since 1993 the papers continually treat problems which were published in the journal Sociologie venkova a zemědělství until now. An extensive scope of subjects in fact covers the whole of agribusiness, that means economic relations of suppliers and producers of inputs for agriculture and food industry, problems from the aspects of social economy and rural sociology and finally the economics of the population nutrition. Papers are published in English.