马尔可夫链在市场占有率及推广策略中的应用

2011 Fourth International Conference on Information and Computing Pub Date : 2011-04-25 DOI:10.1109/ICIC.2011.109

Zhigang Wang, Shenjun Li

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引用次数: 2

摘要

本文重点介绍了马尔可夫链理论的基本原理及其在市场占有率和促销策略中的应用。通过科学合理的市场占有率信息和促销策略，根据市场分析和不同的销售状态，帮助企业实现预期利润最大化的目标。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Some Application of Markov Chain to Market Occupation Rate and Promotion Strategy

The emphasis in this paper is mainly on the basic principle of Markov chain theory and its application to market occupation rate and promotion strategy. By scientific and reasonable information of the market occupation rate and promotion strategy, we tries to help enterprises achieve the objective of the maximum expected profit according to market analysis and different selling states.

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2011 Fourth International Conference on Information and Computing

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