Umar Aditiawarman, Mega Lumbia, T. Mantoro, A. Ibrahim
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引用次数: 0
摘要
社交媒体,尤其是Twitter,已经被企业或组织用作与消费者互动和沟通的有效工具。Holywings是印度尼西亚最受欢迎的餐厅之一,他们使用社交媒体作为宣传和传播其产品和服务信息的工具。然而,他们的一件促销品却在网上疯传,引发了公众的抗议,并成为推特上的热门话题,持续了几周。据称Holywings不正当地使用最尊贵的名字“穆罕默德”和“玛丽亚”来推广他们的产品。对Twitter数据进行社交网络分析,以识别和检查用户之间传播的信息,从而引起更广泛的公众关注和执法。在这项研究中,我们关注的是2022年6月24日至7月31日Twitter上关于霍利维恩的对话。分析使用Python检索数据,使用Gephi软件可视化网络群体在查看信息传播时的相互作用和强度。研究结果显示,导致新闻病毒式传播的中心性账户是CNN印度尼西亚(@CNNIndonesia)新闻媒体账户和Haris Pertama (@knpiharis),中心性分别为0.161和0.282。有121个群组参与对话,模块性为0.821。
Social Network Analysis: Identification of Communication and Information Dissemination (Case Study of Holywings)
Social media especially Twitter has been used by corporation or organization as an effective tool to interact and communicate with the consumers. Holywings is one of the popular restaurants in Indonesia that use social media as a tool to promote and disseminate information regarding their products and services. However, one of their promotional items has gone viral and invited public protests which turned into a trending topic on Twitter for a couple of weeks. Holywings allegedly improperly promoted their products by using the most honorable names, “Muhammad” and “Maria”. Social network analysis of Twitter data is conducted to identify and examine information circulating among the users, which leads to wider public attention and law enforcement. In this study, we focused on the conversation about Holywings on Twitter from 24 June to 31 July 2022. The analysis was carried out using Python to retrieve data and Gephi software to visualize the interactions and the intensity of the network group in viewing the spread of information. The findings reveal the centrality account that caused the news to go viral are the CNN Indonesia (@CNNIndonesia) news media account and Haris Pertama (@knpiharis), with a centrality of 0.161 and 0.282, respectively. There are also 121 groups involved in the conversation with modularity of 0.821.