Job Satisfaction and Motivation Study of Distinct Gender Perspective in IT Sector

Organizations function as social systems where human resources are the most vital factors for performance and success. They have realized the need for a motivated and diverse set of employees to achieve milestones at an accelerated pace. At the same time, women in the male-dominated information technology industry are perceived to face unique challenges and use distinct coping strategies affecting their motivation and retention. Both primary and secondary data was collected for the research work. Secondary data was collected from journals, newspapers, magazines on the subject and the internet sources. Primary data was collected from the IT professionals of both genders. The primary instrument for data collection was a survey through structured questionnaire (see Appendix). The method used in the study was random sampling. Collected data was processed, analyzed, and interpreted to draw the valid inferences. Gender perspectives on motivating factors, changes in HR policies for IT professionals, strategy and tactics are suggested to address the situation.