京瓷:社会第一

Alice Hohler
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引用次数: 1

摘要

在过去的十年里,越来越多的大型、高知名度的组织大声疾呼,他们如何把社会和社会公益(以及利润)作为他们战略的核心部分。愤世嫉俗的人会说——当然在一定程度上——这些说法中的许多都是由于对公共关系的一种更为复杂的态度造成的。但是爱丽丝·霍勒认为,她可能只是发现了一个例外。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Kyocera: Society first

The last decade has increasingly seen a number of large, high-profile organisations shouting to the roof tops about how they put society and social good (as well as profit) as a core part of their strategies. Cynics would argue that – certainly in part – many of these claims have been brought about by a far more sophisticated attitude to PR.

But Alice Hohler thinks she might just have found one of the exceptions.

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