沙特阿拉伯国内旅游的动机和态度

IF 0.7 Q4 HOSPITALITY, LEISURE, SPORT & TOURISM
Mourad Mansour, A. Mumuni
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引用次数: 7

摘要

自2000年成立旅游和文物最高委员会(SCTA)以来,沙特阿拉伯政府一直试图鼓励国内旅游,以利用沙特人每年在度假上花费的巨额资金。本文考察了消费者对旅游目的地和国内旅游活动的动机和态度。通过结构化自我管理问卷收集的数据,研究发现,对当地环境的熟悉和信任、对国内更安全环境的感知以及受访者假期时间的限制是选择在当地度假的主要动机,而缺乏优质的国内旅游景点和服务(包括娱乐设施)、缺乏旅游信息、旅游组织服务不足、而夏季当地恶劣的环境条件也是促使人们放弃在当地度假的因素。对国内旅游的态度总体上是消极的,尽管更喜欢国内目的地的受访者和更喜欢出国旅游的受访者在态度上存在显著差异。本文概述并讨论了研究结果的含义。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Motivations and attitudes toward domestic tourism in Saudi Arabia
Abstract Beginning with the establishment of a Supreme Commission for Tourism and Antiquities’ (SCTA) in 2000, there have been official attempts by the government of Saudi Arabia to encourage domestic tourism in order to tap into the huge amounts that Saudis spend annually on vacations. This paper examines the motivations and attitudes of consumers toward tourism destinations and activities within the country (domestic tourism). Using data collected through a structured self-administered questionnaire, the study finds that familiarity and trust of the local environment, perceptions of the safer domestic environment, and limitations imposed by respondents’ vacation timing are the primary motives for choosing to spend their vacations locally, while lack of quality domestic tourist sites and services (including entertainment facilities), lack of tourism information, insufficient tourism organization services, and the harsh local environmental conditions during summer are factors that ‘push’ people from spending the vacations locally. Attitudes toward domestic tourism are generally negative, although there are significant differences in attitudes between respondents who prefer domestic destinations and those who prefer to travel out of Kingdom. Implications of the findings are outlined and discussed.
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来源期刊
European Journal of Tourism Hospitality and Recreation
European Journal of Tourism Hospitality and Recreation HOSPITALITY, LEISURE, SPORT & TOURISM-
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