爱或失去:有效的信息框架，以促进环境保护

Q2 Social Sciences

Applied Environmental Education and Communication Pub Date : 2019-07-03 DOI:10.1080/1533015X.2018.1456380

S. Jacobson, Nia A. Morales, Beida Chen, Rebecca Soodeen, M. Moulton, Eakta Jain

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引用次数: 45

摘要

理解信息框架的影响对于促进公众对环境保护的支持至关重要。我们测试了6个简短的关于生物多样性保护的在线视频，其中有积极(爱和利益)和消极(损失和警告)的信息，共有524名参与者。受访者愿意为与积极视频相关的组织捐赠更多的金钱和时间。与其他研究相反，受众参与环境问题的性别和程度都不影响对积极或消极信息的反应。调查结果强调了在数字媒体活动中使用积极信息，并鼓励环保从业者在特定受众中改进和测试他们的信息。

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Love or Loss: Effective message framing to promote environmental conservation

ABSTRACT Understanding the influence of message framing is critical to promote public support for environmental conservation. We tested six brief, online videos about biodiversity conservation with positive (love and benefits) versus negative (loss and warning) messages with 524 participants. The respondents were willing to donate more money and time to organizations associated with positively framed videos. Contrary to the other studies, neither the gender nor level of audience involvement in environmental issues influenced response to positive or negative messaging. Findings highlight the use of positive messaging in digital media campaigns and encourage environmental practitioners to refine and test their messages with specific audiences.

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来源期刊

Applied Environmental Education and Communication Social Sciences-Communication

CiteScore

2.30

自引率

0.00%

发文量

期刊介绍： Applied Artificial Intelligence addresses concerns in applied research and applications of artificial intelligence (AI). The journal also acts as a medium for exchanging ideas and thoughts about impacts of AI research. Articles highlight advances in uses of AI systems for solving tasks in management, industry, engineering, administration, and education; evaluations of existing AI systems and tools, emphasizing comparative studies and user experiences; and the economic, social, and cultural impacts of AI. Papers on key applications, highlighting methods, time schedules, person-months needed, and other relevant material are welcome.