The counter-theatricality of right-wing populist performance

ABSTRACT This article investigates Donald Trump’s performances of right-wing populism, contrasting these with the professional theatrical practice of US political speechwriting. The public performances of US presidents are theatrical constructions in a broad conceptual interpretation of the term: as speechwriters work to construct the presidential persona and the national audience, they abstract and fictionalize both the presidential self and the national public. The resulting presidential persona is a theatrical construction designed to appeal to an idealized national community. Much of the appeal of Trump’s populism, this article posits, lies in his efforts to eschew the professionalized theatricality of US presidential performance. Drawing on in-depth interviews the author conducted with US political speechwriters – primarily presidential speechwriters spanning administrations and campaigns from Reagan to Obama – the article seeks to account for the counter-theatrical appeal of the Trump presidency and of performances of right-wing populism more broadly. Building on the speechwriters’ specialist knowledge, the historical conditions that have allowed performances of right-wing populism to flourish are explored. The article interrogates right-wing populism’s exploitation of institutional distrust as a dominant political affect and its undermining of integrative concepts of the nation in favour of a definition of ‘the people’ in terms of white, patriarchal nativism.