Assessing Bedul Mangrove Ecotourism Using Green and Fair Strategy Empowerment to Fulfill SDGs 2030 Agenda for Tourism

Mangrove management is completely crucial for environmental sustainability. This study aimed (1) to examine the green and fair strategy in developing mangrove ecotourism in Bedul, Banyuwangi Regency, and (2) to examine the economic, social, and cultural improvement of the local community around the mangrove ecotourism area. The research method was qualitative descriptive using Internal Factor Analysis System (IFAS) and External Factor Analysis System (EFAS) matrix analysis from the SWOT approach. Data included primary and secondary data collected in 2020. Primary data were collected through observations and in-depth interviews with key informants and stakeholders around the study site. Secondary data came from literature reviews, documentation of the government institutions, and the local community. Based on IFAS and EFAS analysis, Bedul Mangrove Ecotourism belonged to Quadrant II with a diversification strategy. The diversification strategy in Quadrant II is located between concentric and conglomerate diversification that signifies a strong organization with strong threats. The analysis showed the need to diversify strategies or make modifications by integrating indicators for sustainable tourism in the mangrove ecotourism area of Bedul, Banyuwangi Regency, East Java. According to the identification results of tourism sustainability goals in accordance with the SDGs 2030 agenda, Mangrove Bedul Ecotourism requires the addition or modification of green and fair policies to address the limited aspect of economic development and the lack of guarantees for community welfare and stakeholders.