Web Analytics as a tool for analyzing a network resource with a variety of sources on the archaeological research materials

Despite the already introduced concept of Webometrics, the visitors counter has considered as a main indicator of the effectiveness of the museum open sources. The article presents the statistical data and observations made during the work on the start-up project “Digital Encyclopedia of the Hermitage. Vol. 1. Archaeology”, as well as during the COVID-19 quarantine period, when communication with virtual visitors became a priority in museums.