An investigation of the formation and pragmatic strategies of “xx-zi”

With the stride of technology, new media and online communication bring innovative language phenomena to the fore, in particular, the spread of internet buzzwords. In 2021, the internet buzzword juejuezi gathered momentum on the internet. Enlightened by this online catchword, this paper investigates the popularity behind “xx-zi” and its three types of word-formation, then takes juejuezi derived from “adj.+zi” as the example, conducting a qualitative encoding and analysis of the posts sourced from Weibo based on NVivo 20. Additionally, the study examines the specific pragmatic strategies, such as, praise, compliant and irony, embedded in the posts for further explicating how individuals employ juejuezi to express a chain of connotations in online communication. Notably, the internet buzzword provides channels to mirror the discourse ecology of the internet era, the public’s attitudes and behaviors regarding to shifts of politics, economy and culture change, thus providing a supplement for further research on internet buzzwords.