FORMATION OF PROFESSIONAL COMPETENCIES OF A JOURNALIST AS A CONDITION FOR TRAINING ACOMPETITIVE SPECIALIST

The article is devoted to the problems of training journalists, about the requirements that the public presents to them, on the one hand, the public, on the other -the editorial staff of the media, reveals the concept of professional journalism competencies and the tasks of educational organizations -the formation of professional competencies of journalists still on the bench. It analyzes what professional competencies a true journalist should possess.Since journalism, as a social institution, implies a greater or lesser coordination between the needs and expectations of society from the media, on the one hand, and the professional readiness of a journalist to implement these requests, on the other. Journalists depend on the success of the media themselves, and the information environment in which public opinion is shaped. In the standards of the new generation, the main criteria for evaluating a specialist, such as the fundamental nature of education, in which a graduate must possess a certain setof knowledge and skills, and the principle of social responsibility, must remain unchanged.