新冠肺炎大流行的神经行为经济学:消费者认知、感知、情绪、选择和决策

Q1 Arts and Humanities
M. Birtus
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引用次数: 32

摘要

本文通过实证研究,对新冠肺炎疫情期间消费者的认知、感知、情绪、选择和决策进行了评估和分析。根据埃森哲、哈里斯互动、凯度、毕马威、KuRunData、麦肯锡、Toluna和Worldpay/FIS收集的数据,我们对COVID-19危机如何影响个人在哪里以及如何获得供应和消费进行了分析和估计,因为恐慌性购买和囤积行为与主食购买矛盾心理作斗争。从9400名受访者中收集的数据对研究模型进行了测试。在适当情况下,对已完成调查的汇编数据进行了描述性统计。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
The Neurobehavioral Economics of the COVID-19 Pandemic: Consumer Cognition, Perception, Sentiment, Choice, and Decision-Making
This article presents an empirical study carried out to evaluate and analyze consumer cognition, perception, sentiment, choice, and decision-making during the COVID-19 pandemic. Building our argument by drawing on data collected from Accenture, Harris Interactive, Kantar, KPMG, KuRunData, McKinsey, Toluna, and Worldpay/FIS, we performed analyses and made estimates regarding how the COVID-19 crisis is impacting where and how individuals get in supplies and consume as panic buying and stockpiling behaviors struggled against staples purchase ambivalence. Data collected from 9,400 respondents are tested against the research model. Descriptive statistics of compiled data from the completed surveys were calculated when appropriate.
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来源期刊
Analysis and Metaphysics
Analysis and Metaphysics Arts and Humanities-Philosophy
CiteScore
8.30
自引率
0.00%
发文量
2
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