从市场细分到客户忠诚度

Q4 Business, Management and Accounting

International Journal of Business and Management Science Pub Date : 2023-06-29 DOI:10.5539/ijbm.v18n4p192

I. Sciascia

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引用次数: 0

摘要

顾客满意度和顾客忠诚度是企业竞争力的指标。在本文中，我们考虑通过逻辑回归模型分析满意度与忠诚度之间的关系。我们还将结果与基于潜在类分析的市场细分模型联系起来，该模型考虑了对价值项目的反应。通过一项调查，这一潜在阶级模型的结果使得评估不同阶级的动态成为可能，例如，基于利他主义和自我实现价值观的亲和力。

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From Market Segmentation to Customer Loyalty

Customer satisfaction and customer loyalty are indicators of competitiveness for companies. In this work we considered the analysis of the relationship be- tween satisfaction and loyalty through a logistic regression model. We also related the results in a market segmentation model based on a latent class analysis that considered responses to value items. Through a survey the results of this latent class model made it possible to evaluate the dynamism of belonging to different classes based, for example, on affinity with altruistic and self realization values.

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来源期刊

International Journal of Business and Management Science Business, Management and Accounting-Business and International Management

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发文量

期刊介绍： The International Journal of Business and Management Science (IJBMS) (Print: ISSN 1837-6614; Online: 1985-692X) is a double-blind peer-reviewed semiannual journal. Generally the journal publishes the articles that expand knowledge on business and management issues. Business Complexity and Performance Management were the two of the top ten problems IJBMS cover pageof 20th century management. In the 21st century, overcoming such problems seem to be challenging to educators and practitioners. Do educators and practitioners agree on which management skills are required for success in the 21st century? These all issues call for substantial research to achieve a very modern sustainable business era of the global economy. IJBMS intends to focus on the business and management issues with the vision of sustainable competitiveness along with scientific evidences. The quantitative approach for analyzing a research problem is promoted by IJBMS.