重塑国家,重塑自己:肯尼亚音乐视频行业的国家品牌和个人品牌

IF 1 4区 文学 Q3 COMMUNICATION
Brian Ekdale
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引用次数: 2

摘要

这篇文章探讨了肯尼亚音乐视频产业中国家品牌和个人品牌的纠缠。虽然自我商品化和为国家工作都是新自由主义治理的标志,但肯尼亚音乐录影带导演建立个人品牌,在制作过程中与客户争夺创意控制权,他们利用在国外代表肯尼亚的经验来提升自己在国内的专业地位。因此,肯尼亚音乐录影带产业的品牌化说明了全球文化生产中新自由主义治理的复杂性和矛盾性。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Reppin’ the nation, reppin’ themselves: Nation branding and personal branding in Kenya’s music video industry
This article explores the entanglement of nation branding and personal branding in the Kenyan music video industry. Although self-commodification and labouring on behalf of the nation are both indicative of neo-liberal governmentality, Kenyan music video directors build personal brands to wrestle creative control from their clients during the production process and they invoke their experiences representing Kenya abroad to elevate their professional status at home. Thus, branding in the Kenyan music video industry illustrates the complexities and contradictions of neo-liberal governmentality in global cultural production.
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来源期刊
CiteScore
1.80
自引率
25.00%
发文量
21
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