日惹千松果日惹可持续旅游品牌的通信和优化

IF 0.1 0 RELIGION
Dyaloka Puspita Ningrum
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引用次数: 0

摘要

各种促进旅游业崛起的活动几乎每次都在加强,包括在日惹的千石松戈朗吉特旅游景点。通过使用目的地品牌理论,本研究旨在探索旅游经营者已经做过的、正在做的或将要做的事情的来龙去脉,以进一步加强所提供目的地的品牌和质量。在当今时代,沟通方面作为衡量可持续旅游概念实现的焦点同样重要,因为它对当前和未来的条件具有重大影响。特别是在组织者必须面对的激烈竞争中,在这种情况下,与旅游目的地的推广、出版和品牌相关的活动必须以这种方式进行包装。通过描述性定性方法,研究结果表明,在该地点有一个独特的品牌是间接成功地由游客创建的。但是,之前实施的各种营销策略和战术仍然需要再次完善。可持续旅游发展计划及其所有好处真正平衡了生态系统。因此,在未来,需要来自各级利益相关者的更多合作。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
KOMUNIKASI DAN OPTIMALISASI BRANDING PARIWISATA BERKELANJUTAN DI SERIBU BATU SONGGO LANGIT YOGYAKARTA
Various campaigns for the rise of the tourism sector are intensified almost every time, including at the Thousand Stones Songgo Langit tourist attraction, Yogyakarta. By using destination branding theory, this research aims to explore the ins and outs of what has been done, is being done or will be done by the tour operator to further strengthen the brand and quality of the destinations offered. The communication aspect is no less important as a focus for measuring the achievement of the concept of sustainable tourism in the current era because it has a significant impact on current and future conditions. Especially in the midst of serious competition that organizers must face, so that in this case, activities related to promotion, publication and branding of a tourist destination must be packaged in such a way. By using descriptive qualitative method, the results of the study show that there is a unique brand that is indirectly successfully created by visitors at that location. However, various marketing strategies and tactics that have been carried out previously still need to be improved again. The sustainable tourism development program with all its benefits really balances the ecosystem. So that in the future, more cooperative cooperation from all levels of stakeholders is needed.
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来源期刊
自引率
50.00%
发文量
4
审稿时长
10 weeks
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