内部绿色营销维度、员工满意度、员工组织认同

Oditor Pub Date : 2023-01-01 DOI:10.5937/oditor2301047m
V. Milanovic, Andrea Bučalina-Matić, Ana Jurčić
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引用次数: 1

摘要

研究绿色取向和组织中其他类似实践对员工组织认同的影响变得越来越重要。与此同时,内部绿色营销也越来越受到研究者的关注。然而,缺乏研究的主要目标是检查内部绿色营销,员工满意度在其背景下,员工的组织认同之间的关系。因此,本文的目的是确定内部绿色营销的各个维度与员工组织认同之间是否存在关系,以及员工满意度与组织认同之间是否存在关系。这项在线调查是在塞尔维亚共和国不同组织的员工中进行的。采用回归分析和相关分析对假设进行检验。所得结果显示,内部绿色营销各维度与员工组织认同、员工满意度与组织认同之间存在显著的正相关关系。对于未来的研究,建议进行纵向研究,在更大的样本上测试这些变量之间的关系,并在经理样本上进行测试。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
The internal green marketing dimensions, employees' satisfaction, and employees' organizational identification
Examining the impact of green orientation and other similar practices in an organization on employees' organizational identification is becoming increasingly important. At the same time, internal green marketing is increasingly attracting the attention of researchers. However, there is a lack of studies in which the primary goal was to examine the relationship between internal green marketing, employee satisfaction in its context, and employees' organizational identification. Hence, the aim of this paper was to determine whether there is a relationship between all dimensions of internal green marketing and organizational identification of employees, as well as between employees' satisfaction and organizational identification. The online survey was conducted among employees of different organizations in the Republic of Serbia. The regression and correlation analysis was used to test the hypotheses. The obtained results showed a statistically significant positive relationship between each dimension of internal green marketing and employees' organizational identification as well as between employees' satisfaction and organizational identification. For future research, a longitudinal study is recommended, testing the relationships between these variables on a larger sample, and testing on a sample of managers.
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