社交网站e -口碑影响因素的识别

Q4 Computer Science

International Journal of Open Source Software and Processes Pub Date : 2022-01-01 DOI:10.4018/ijossp.311838

Noopur Agrawal, A. Tripathi, Priti Jagwani

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引用次数: 0

摘要

本研究的目的是通过python软件编程应用数据挖掘技术，研究已识别因素对选定电子零售商在社交媒体平台Twitter上的电子口碑(e-WOM)功效的影响。以不同规划和语境的使用为研究缺口，考察了三个重要因素之间的关系;网络相关，文本相关和时间相关的因素及其对e-口碑的影响已经在随机跟踪的2582条推特上进行了检查，这些推特是关于两家著名的印度电子零售商Snapdeal和Flipkart的。这项研究可能会对电子零售商在社交媒体平台上识别他们的参考客户(有影响力的客户)有很大的帮助，而这些参考客户反过来又可以为病毒式营销和其他传播活动提供渠道。

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Identifying Factors Influencing E-WOM on Social Networking Sites

The aim of present research is to examine the influence of identified factors on efficacy of electronic word-of-mouth (e-WOM) for selected e-retailers on social media platform Twitter, applying data mining technique through python software programming. Taking the use of different programming and context as a research gap, the relationship among three important factors viz; network related, text related and time related factors and their influence on e-WOM has been examined on randomly tracked 2582 tweets about two of the reputed Indian e-retailers, Snapdeal and Flipkart. This study may be of immense help to e-retailers in identifying their reference customers (influential customers) on social media platform which in turn may be channelized for the purpose of viral marketing and other communication campaigns.

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来源期刊

International Journal of Open Source Software and Processes Computer Science-Software

CiteScore

1.90

自引率

0.00%

发文量

期刊介绍： The International Journal of Open Source Software and Processes (IJOSSP) publishes high-quality peer-reviewed and original research articles on the large field of open source software and processes. This wide area entails many intriguing question and facets, including the special development process performed by a large number of geographically dispersed programmers, community issues like coordination and communication, motivations of the participants, and also economic and legal issues. Beyond this topic, open source software is an example of a highly distributed innovation process led by the users. Therefore, many aspects have relevance beyond the realm of software and its development. In this tradition, IJOSSP also publishes papers on these topics. IJOSSP is a multi-disciplinary outlet, and welcomes submissions from all relevant fields of research and applying a multitude of research approaches.