Le modèle du panier de biens : grille d'analyse et observations de terrain

This paper presents a synthesis of the results of almost ten years of research on the relationships between quality products/services, environment and territories. The aim is to analyze different possible contributions of territorial resources to territorialized sustainable development by examining what we have called the basket of goods model. The notion of a basket of goods is consistent with the Lancasterian approach as subsequently taken up and developed in the notions of 'bundle', 'product-service pairs', and compound goods and services. To clarify the concept and define its configuration, limits, and contribution to a more general model of territorialized complex goods, we present the results of various research studies undertaken first in the Baronnies area and then in the Aubrac, Chablais, Vercors and other areas of the Rhone-Alpes region. Although the scope of this paper does not allow us to present the results of those studies in detail, we sum up the main lines of our comparison by focusing on those elements that can enhance this new model of the sustainable development of territorial resources The paper consists of three parts. The first synthesizes the data used to formulate the basket of goods concept, obtained from extensive observations in the Baronnies area and then in the Aubrac area. The second part presents an extension of this analysis to five other areas in Rhone-Alpes and concludes with three other possible combinations of territorialized complex goods. The third part draws on a final series of field studies, presents a general analysis grid of the basket of goods and the concepts and methods that highlight its construction, and concludes with a more general typology of territorialized complex goods. This typology enables us to show the differences between the basket of goods model and other forms of compound supply of goods or services.