泰国兰奔省加工农产品品牌化对顾客满意度和忠诚度的影响

Q4 Social Sciences

Hong Kong journal of Social Sciences Pub Date : 2023-01-01 DOI:10.55463/hkjss.issn.1021-3619.61.62

Kongkird Sutapat, Fang Shaw-Yu, Rodsomboon Sujittra

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引用次数: 0

摘要

:本研究旨在探讨加工农产品品牌化对顾客满意度及忠诚度的影响因素。这是定量研究。问卷收集自兰埔省400名有购买加工农产品历史的消费者。通径分析结果显示:(1)品牌化对加工农产品顾客满意度有直接影响;(2)品牌化对加工农产品顾客忠诚度有间接影响

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Processed Agricultural Product Branding Impact on Customer Satisfaction and Loyalty in Lamphun Province, Thailand

: This study aimed to determine factors of processed agricultural product branding that affect customer satisfaction and loyalty. This is quantitative research. The questionnaire was collected from 400 consumers with a history of purchasing processed agricultural products in Lamphun Province. The results of the path analysis have shown that (1) branding has a direct effect on customer satisfaction toward processed agricultural products, (2) branding indirectly affects customer loyalty toward processed agricultural products

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来源期刊

Hong Kong journal of Social Sciences Social Sciences-Social Sciences (all)

CiteScore

0.10

自引率

0.00%

发文量