谷歌广告的使用和效果谷歌广告对M营销成功的影响

Sebastian Wenning
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引用次数: 2

摘要

本文通过在企业中使用和实施谷歌广告来考察成功因素。为了评估谷歌广告对营销成功的重要性,第一步是将谷歌作为搜索平台的重要性进行分类。从页面浏览量来看,b谷歌在搜索引擎市场上以87.66%的市场份额遥遥领先于必应和雅虎,每天58亿次搜索查询——每年2万亿次搜索查询——也为公司提供了展示自己和赢得客户的机会。本研究的结果表明,成功的网络营销在东南亚的关键字集中在相关性。只有创建的内容,除了产品或服务的实际推广,导致进一步和针对用户的目标导向的信息,活动经历质量升级,这不仅影响排名和质量因素,而且还影响客户的转化行为。基于自2010年以来着重于实证研究和论文的文献综述的执行,四个主要的成功因素,如网站的呈现和内容,相应的关键词营销,分析的补充使用和广告扩展已经发展。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Use and E ffect of Google Ads Effect of Google Ads for M arketing S uccess
The present article examines success factors by using and implementing google ads in enterprises. In order to assess the importance of google ads for marketing success, the first step is to classify the importance of google as a search platform. Measured in terms of page views, google was the clear market leader in the search engine market with a market share of 87.66 percent, ahead of Bing and Yahoo. 5.8 billion search queries per day - two trillion search queries per year - also generate opportunities for companies to present themselves and win customers. The results of this research suggest that the keyword for successful online marketing in SEA focuses on relevance. Only if content is created that, in addition to the actual promotion of a product or service, leads to further and for the user target-oriented information, the campaign experiences a quality upgrade, which not only affects the ranking and quality factors, but also the conversion behavior of customers. Based on the execution of a literature review, which has been carried out with emphasis on empirical studies and essays since 2010, four main success factors, such as presentation and content of the website, accordingly keyword marketing, the complementary use of analytics, and ad extension have been evolved.
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