零售业的数字化:获得竞争优势的策略

IF 0.1 Q4 MANAGEMENT

Asian Journal of Management Cases Pub Date : 2023-06-07 DOI:10.52711/2321-5763.2023.00020

Atul Kumar, Amol Gawande, Vinaydeep Brar

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引用次数: 2

摘要

数字化已经渗透到各行各业，零售业也不例外。数字化的颠覆已经导致了商业运作方式的重大变化。数字化的一个重要方面是它为商业组织提供了竞争优势。与那些仍然固守传统实体结构的零售商相比，拥有更多数字化设备的零售商在其业务领域处于领先地位。本文评估了零售商利用数字优势来获得市场份额并领先于竞争对手。对来自班加罗尔的110家中型零售商进行了调查，并确定了他们对数字化对其业务竞争优势的看法。研究结果表明，采用数字化的零售商比那些没有采用数字化或采用数字化缓慢的零售商获得了显著的竞争优势。因此，这给零售商的信息非常明确——保持数字化，在竞争中保持领先地位。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Digitalization in the Retail Business: A Strategy to gain a Competitive Edge

Digitalization has penetrated all businesses, and retail is not an exception. The digital disruption has caused significant changes in which businesses were done. An important aspect of digitalization is that it has provided a competitive edge to business organizations. Retailers more digitally equipped are ahead in their business segment than those still stuck with the traditional brick-and-mortar structure. This paper evaluates the digital edge that retailers have leveraged to gain market share and stay ahead of their competitors. One hundred ten medium-sized retailers from Bengaluru were surveyed, and their view on the competitive edge of digitization to their business was ascertained. Findings suggest that retailers who have adopted digitalization have gained a significant competitive edge over others who have failed to do so or have been slow in adopting digitalization. The message for retailers is thus quite clear – stay digital and stay ahead in the competition.

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来源期刊

Asian Journal of Management Cases MANAGEMENT-

CiteScore

0.70

自引率

0.00%

发文量

期刊介绍： Asian Journal of Management Cases is a peer-reviewed journal that aims at providing high-quality teaching material to academics, consultants, and management developers, through cases on management practices in the socioeconomic context of developing Asian countries. The journal covers all administrative disciplines including accounting and finance, business ethics, production and operations management, entrepreneurship, human resource management, management information systems, marketing, organizational behaviour, strategic management, and managerial economics. Each issue of Asian Journal of Management Cases comprises four to five original case studies. Teaching cases should be accompanied with a Teaching Note (TN). Even though the TN will not be published, it is necessary for the review process and can be obtained by contacting the authors directly. Please refer to the online submission guidelines for details on writing a teaching note. AJMC does not publish pure research or applied research based on field studies (not case studies). The journal is published in March and September every year with thematically focused issues occasionally.