A Personalised Ranking Framework with Multiple Sampling Criteria for Venue Recommendation

Recommending a ranked list of interesting venues to users based on their preferences has become a key functionality in Location-Based Social Networks (LBSNs) such as Yelp and Gowalla. Bayesian Personalised Ranking (BPR) is a popular pairwise recommendation technique that is used to generate the ranked list of venues of interest to a user, by leveraging the user's implicit feedback such as their check-ins as instances of positive feedback, while randomly sampling other venues as negative instances. To alleviate the sparsity that affects the usefulness of recommendations by BPR for users with few check-ins, various approaches have been proposed in the literature to incorporate additional sources of information such as the social links between users, the textual content of comments, as well as the geographical location of the venues. However, such approaches can only readily leverage one source of additional information for negative sampling. Instead, we propose a novel Personalised Ranking Framework with Multiple sampling Criteria (PRFMC) that leverages both geographical influence and social correlation to enhance the effectiveness of BPR. In particular, we apply a multi-centre Gaussian model and a power-law distribution method, to capture geographical influence and social correlation when sampling negative venues, respectively. Finally, we conduct comprehensive experiments using three large-scale datasets from the Yelp, Gowalla and Brightkite LBSNs. The experimental results demonstrate the effectiveness of fusing both geographical influence and social correlation in our proposed PRFMC framework and its superiority in comparison to BPR-based and other similar ranking approaches. Indeed, our PRFMC approach attains a 37% improvement in MRR over a recently proposed approach that identifies negative venues only from social links.