Embeddedness of Economic Actions in the Social Network: Study among of Local Genuine Entrepreneurship in Cirebon, West Java

The purpose of this study was to analyze the attachment of economic activity in social networks among entrepreneurs in Cirebon, West Java, Indonesia. This research was conducted in Cirebon Regency, for a period of 6 months, from May to October 2019. This research method uses a qualitative approach. The results of the study found that: first, local entrepreneurs (genuine) in the rattan business sector have been running for a very long time. Second, as a result of historical formation, there is a wide network both between entrepreneurs and between entrepreneurs with certain institutions and community structures. Thrid, the map of economic network attachment in social networks shows the diversity of attachments between economic networks and social networks.