Damsels in distress: Fragile masculinity in digital war

The Russian full-scale invasion of Ukraine on 24 February 2022 was a culmination of anti-Ukrainian rhetoric that Russian political elite and state-controlled media have been promoting at least since 2013. Apart from accusing Ukraine of being a Neo-Nazi state, pro-Kremlin commentators have espoused a heavily gendered rhetoric describing Ukraine as a loose woman in need of saving by its older brother. Gendered discourse was instrumentalized in Russian foreign policy not only through aggressive masculinity, but also through femininity. The latter, in contrast, sought to downplay the aggressive masculinity associated with fascism and consequently diminish Ukraine’s agency and status compared to Russia. This article offers a taxonomy of feminization rhetoric that shows how different types of gendered constructs influence the success of securitization process. Drawing on empirical material from Russian social networks during the first war in Ukraine in 2014–2016, this article argues against gender’s silencing role but, instead, its central role in influencing every stage of securitization process. Moreover, the author shows how feminization rhetoric paved the way to the legitimation of the current war.