Research on Ideological and Political Education of College Students Under the Popularity of Short Videos

The domain of mobile short video content is developing at an unprecedented rate. Its inherent media features align seamlessly with effective means of leader-driven mobilization, facilitating the effortless acquisition of trust, the creation of information silos, the propagation of influential content, and most importantly, a profound impact on college students. This proliferation, however, carries with it latent risks — potential losses in control over educational discourse, risks related to content production, and threats of digital addiction. It also introduces new variables to the ideological and political education of college students. This situation demands that platforms accept their responsibility, that industry norms are observed, and education systems are adaptive and effective. Only then can these variables within mobile short video usage be converted into gains for the ideological and political education of college students.