基于社交媒体用户评论的企业竞争情报分析与建模

IF 2.3 4区管理学 Q3 BUSINESS

Entrepreneurship Research Journal Pub Date : 2021-01-11 DOI:10.1515/erj-2020-0206

Jianlan Ding, Bing-jin Shi

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引用次数: 13

摘要

在现代信息条件下，竞争情报对企业降低市场、财务等风险具有重要的战略作用。如何正确评价竞争情报的价值，为企业做出正确的决策，直接决定着企业的生存和发展。通过建立两者的共现关系，发现企业微博传播的核心主题。从竞争情报价值的基本理论出发，提出由于企业系统内业务部门的联系，导致竞争情报在企业系统内的传递价值发生变化，并运用数学分析方法建立了价值传递分析模型。将企业竞争情报增值过程与企业内外部运作过程统一起来，研究不同战略下企业内外部竞争情报增值运作模式。这为不同企业通过内外部竞争情报运作有效制定和实施竞争合作战略提供了新的可广泛参考的运营参考。

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Analysis and Modeling of Enterprise Competitive Intelligence Based on Social Media User Comments

Abstract Under modern information conditions, competitive intelligence has an important strategic role for an enterprise to reduce market, financial and other risks. How to correctly evaluate the value of competitive intelligence and make the right decision for an enterprise directly determines the survival and development of an enterprise. By establishing a co-occurrence relationship between the two, the core themes of corporate microblog communication are discovered. Proceeding from the basic theory of the value of competitive intelligence, it is proposed that due to the connection of business departments within the enterprise system, the transfer value of competitive intelligence within the enterprise system is changed, and a mathematical analysis method is used to establish a value transfer analysis model. The value-added process of enterprise competitive intelligence and the internal and external operational processes of the enterprise are unified, and the internal and external competitive intelligence value-added operation modes of enterprises led by different strategies are studied. This provides a new and widely-referenced operational reference for different companies to effectively formulate and implement their competition and cooperation strategies through internal and external competitive intelligence operations.

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来源期刊

Entrepreneurship Research Journal BUSINESS-

CiteScore

4.50

自引率

21.10%

发文量

期刊介绍： Entrepreneurship Research Journal (ERJ) was launched with an Inaugural Issue in 2011. Professor Ramona Zachary at Baruch College and Professor Chandra Mishra at Florida Atlantic University introduce a new forum for scholarly discussion on entrepreneurs and their activities, contexts, processes, strategies, and outcomes. Positioned as the premier new research journal within the field of entrepreneurship, ERJ seeks to encourage a scholarly exchange between researchers from any field of study who focus on entrepreneurs, and will include both theoretical and empirical articles, with priority being given to high quality theoretical and empirical papers that have managerial or public policy orientation as well as ramifications for entrepreneurship research overall. Topics: -Research Modeling, Design, and Methods: entrepreneurship theories and conceptualizations, entrepreneurship research methods. -The Individuals-Opportunities-Resources Nexus: nascent entrepreneurs, opportunity recognition, drivers of value creation, and emergence, innovation and technology entrepreneurs, entrepreneurial risk and reward, entrepreneurial cognition and behavior. -Inclusive of Near Environments: family entrepreneurship, networks, teams and alliances, venture capital and angel investor groups, entrepreneurial communities, hubs, clusters and public policy, social entrepreneurship. -Distinct Entrepreneurial Stage or Setting: entrepreneurial growth and strategy, boards, governance and leadership, corporate entrepreneurship, international and emerging market entrepreneurship.