Business Models Canvas of MOOCs: an Investigation of Sustainable Practices for MOOC Universities

Massive Open Online Course (MOOC) is defined as an online open-access course available to an unlimited number of students from any location. These online lectures provide convenience and timeliness for students, enabling them to study from anywhere and anytime. With the demand for online learning, universities require a business design model for the MOOC application that will be used as online learning with the hope that it can be carried out continuously and in the long term to support the existence of online learning. The online learning process in Indonesian education in the era of the Industrial Revolution 4.0 and the implementation of the Merdeka Belajar Kampus Merdeka (MBKM). This research aims to create a business model for the implementation of the MOOC application as an open online lecture. The stages of this research method include a literature review study related to business models by the world's leading MOOC platforms, including Coursera, EdX, Udacity, and Udemy. Then analyzed and made a business model using the nine-block canvas method and implemented the MOOC application in the context of the MBKM Curriculum.