印度塔克塔鲁-马鲁-德克瓦

M. Udin, Abdul Muhid
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引用次数: 1

摘要

本研究的目的是解释如何使用口碑传播(getok tular)和背后的理性使用作为一种da 'wah方法在印尼解放组织(HTI)。本研究采用案例研究设计的定性方法。研究结果显示,口碑传播被应用于两种活动,一种是作为一种传递“大华”信息的方法,另一种是作为一种具有连锁系统的干部方法,以学习书籍或HTI课程为基础对正式成员进行分层。HTI之所以采用口碑传播作为da 'wah的一种方式,既有有效性和效率的因素,也有社会文化的因素。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Komunikasi Getok Tular dan Metode Dakwah Hizbut Tahrir Indonesia
This study aims to explain how the use of word of mouth communication (getok tular) and the rational behind the usege as a method of da’wah within Hizbut Tahrir Indonesia (HTI). This study used a qualitative approach with case study design. The results of the study revealed that the word of mouth communication was applied for two activities, namely as a method of delivering da’wah messages and as a method of cadre with a chain system to official members who were stratified based on the study book or HTI curriculum. The reason why HTI used word of mouth communication as a method of da’wah was because of the effectiveness and efficiency factors as well as sociocultural factors.
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