视觉识别在音乐感知中的作用:与专家讨论歌曲的喜爱度、感知质量和情绪反应

IF 0.6 Q3 COMMUNICATION

KOME-An International Journal of Pure Communication Inquiry Pub Date : 2023-01-01 DOI:10.17646/kome.75672.94

Adrian Cheţan, I. Iancu

{"title":"视觉识别在音乐感知中的作用:与专家讨论歌曲的喜爱度、感知质量和情绪反应","authors":"Adrian Cheţan, I. Iancu","doi":"10.17646/kome.75672.94","DOIUrl":null,"url":null,"abstract":"Since the music industry is oversaturated, the role of branding becomes of great importance. Although of a paramount value for success, the influence of visual identity on contemporary music perception is still poorly discussed. The present paper aims to exploratory assess the role of visual elements on the way music is perceived. Sixteen semi-structured interviews with music specialist are conducted. The primary topic approached refers to the role of visual identity in terms of song likability, perceived music quality, and emotional reactions. The results suggest that branding may help in the differentiation process by creating memorability and clarity on the market. However, for a valuable creative product, there must be a balance between shaping the brand identity and maintaining the artist's authenticity.","PeriodicalId":42384,"journal":{"name":"KOME-An International Journal of Pure Communication Inquiry","volume":"2 1","pages":""},"PeriodicalIF":0.6000,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"The Role of Visual Identity in Music Perception : A Talk with Specialists on Song Likability, Perceived Quality and Emotional Reactions\",\"authors\":\"Adrian Cheţan, I. Iancu\",\"doi\":\"10.17646/kome.75672.94\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Since the music industry is oversaturated, the role of branding becomes of great importance. Although of a paramount value for success, the influence of visual identity on contemporary music perception is still poorly discussed. The present paper aims to exploratory assess the role of visual elements on the way music is perceived. Sixteen semi-structured interviews with music specialist are conducted. The primary topic approached refers to the role of visual identity in terms of song likability, perceived music quality, and emotional reactions. The results suggest that branding may help in the differentiation process by creating memorability and clarity on the market. However, for a valuable creative product, there must be a balance between shaping the brand identity and maintaining the artist's authenticity.\",\"PeriodicalId\":42384,\"journal\":{\"name\":\"KOME-An International Journal of Pure Communication Inquiry\",\"volume\":\"2 1\",\"pages\":\"\"},\"PeriodicalIF\":0.6000,\"publicationDate\":\"2023-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"KOME-An International Journal of Pure Communication Inquiry\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.17646/kome.75672.94\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"COMMUNICATION\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"KOME-An International Journal of Pure Communication Inquiry","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.17646/kome.75672.94","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"COMMUNICATION","Score":null,"Total":0}

引用次数: 0

摘要

由于音乐产业过度饱和，品牌的作用变得非常重要。尽管视觉识别对成功具有至关重要的价值，但对当代音乐感知的影响仍然很少讨论。本文旨在探索性地评估视觉元素在音乐感知方式中的作用。对音乐专家进行了16次半结构化访谈。研究的主要主题是关于视觉识别在歌曲可爱性、感知音乐质量和情绪反应方面的作用。结果表明，品牌可能有助于差异化的过程中，通过创造记忆和清晰的市场。然而，对于一个有价值的创意产品，必须在塑造品牌形象和保持艺术家的真实性之间取得平衡。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

The Role of Visual Identity in Music Perception : A Talk with Specialists on Song Likability, Perceived Quality and Emotional Reactions

Since the music industry is oversaturated, the role of branding becomes of great importance. Although of a paramount value for success, the influence of visual identity on contemporary music perception is still poorly discussed. The present paper aims to exploratory assess the role of visual elements on the way music is perceived. Sixteen semi-structured interviews with music specialist are conducted. The primary topic approached refers to the role of visual identity in terms of song likability, perceived music quality, and emotional reactions. The results suggest that branding may help in the differentiation process by creating memorability and clarity on the market. However, for a valuable creative product, there must be a balance between shaping the brand identity and maintaining the artist's authenticity.

求助全文

通过发布文献求助，成功后即可免费获取论文全文。去求助

来源期刊

KOME-An International Journal of Pure Communication Inquiry COMMUNICATION-

CiteScore

1.20

自引率

28.60%

发文量

审稿时长

15 weeks

期刊介绍： KOME is a theory and pure research-oriented journal of communication studies and related fields. Therefore theoretical researches and discussions that help to understand better, or reconceptualize the understanding of communication or the media are its center of interests; being either an useful supplement to, or a reasonable alternative to current models and theories. Given the connection between theory and empirical research, we are open to submissions of empirical papers if the research demonstrates a clear endorsement of communication and media theories. We are also committed to the ideas of trans- and interdisciplinarity and prefer topics that are relevant for more than one special discipline of social sciences. Articles published in KOME should represent the diversity that comprises the study of communication and related disciplines, regardless of philosophical paradigms and in favor of methodological pluralism. KOME encourage the use of non-sexist language in research writing.